A Visionary Team
Why should you choose New Moon to help you to distinguish yourselves from the rest? Simply, we bring you the most sincere commitment. We respect your needs and care enough to ensure your delight and satisfaction with the final package. We have an exciting and professional team, easy to work with and accommodating to your desires, and needs, throughout the entire process.
Kim Rivera
Senior Art Director and Lead Representative
• 24 years marketing and advertising design experience
• New Moon Visions, Milford, Michigan, Owner since 1990
• Associate’s Degree, Design — Oakland Community College
• Associate’s Degree, Illustration — Oakland Community College
• Served as board member, Milford Downtown Development Authority for 6 years
• Served as president of the Milford Business Association
From print and web design to community-inspired events — Kim has certainly put 24 years’ of eye-catching design to work for Michigan! In fact, Kim has designed effective, audience-grabbing materials for multiple Michigan-based organizations and communities including: the Michigan Downtown Association, Milford, St. Louis, Allen Park, Plymouth, Brighton, Northville, and Petoskey.
Kim loves to travel around the world with husband, Darin, by plane, boat, car, or motorcycle. They usually end up in small cafés drinking lattes and taking in the atmosphere that different cities have to offer.
Sandra Hornyak
Associate Creative Director, Design
• 24 years marketing and advertising design experience
• High-profile and results-generating work in the nonprofit sector, with clients including
Beaumont Hospitals, St. John Health System, Henry Ford Health System and University of Michigan Health System
• Extensive regional and county nonprofit client base, including Creating a Healthier
Macomb County, Lighthouse of Oakland County and Lutheran Social Services of Michigan
• Strong automotive background, including the Detroit Auto Dealers Association,
North American International Auto Show and Cadillac
Sandra’s dynamic energy and results-driven design work have made her the go-to resource for organizations
seeking to exceed donation goals or building image and awareness. Her work blends smart, attention-getting
design with unmatched elegance and is always on strategy, on time and on budget. She’s the recipient of
numerous health care marketing awards and the prestigious Scarab Club award.
When she’s not hiking, biking or searching for beach glass along Great Lakes coasts, Sandra is busy keeping up with her two standard poodles, husband and 17-year-old daughter.
Jennifer Thomas
Associate Creative Director, Copy
• 22 years of marketing, copywriting, and advertising experience
• Rich experience in the travel and tourism sector, with clients including AAA Travel,
Continental Airlines, Holiday Inn, Crowne Plaza Hotels, and the cities of Detroit and Petoskey
• Seven years at Campbell-Ewald Advertising, Warren, MI including serving as Vice President, Associate Creative Director over Continental Airlines account
• Author of “Motor City Memoirs,” a collection of stories from notable people from in and around Detroit
• Numerous national and international copywriting awards
Years of experience and research into what motivates business and leisure travelers at home and abroad have given Jennifer unique insight and perspective. Her recognized abilities to identify and promote the aspects of
locations and services that will draw travelers have earned her loyal clients and international recognition.
Never one to heed “don’t try this at home” warnings, Jennifer spent 12 years skydiving before settling down to start a family and run marathons.
Sharman Lamka
Advertising and Communications
• 27 years experience of advertising and media placement
• President of The FACES Foundation, a non-profit organization since 2006
• General Sales Manager WWWW 106.7FM Radio in Detroit
• Station Manager WNIC 100.3FM Radio in Detroit
• Bachelor of Arts from Michigan State University – Journalism/French/Secondary Education
• Masters of Arts – Business from Central Michigan University
Sharman loves retail. She’s worked with retailers and service industries for over 30 years. She recognizes their need to reach potential customers with results oriented, cost effective and creative advertising.
Sharman makes time for the non-profit foundation FACES (Family and Caregivers, Education and Support) that she created in memory of her husband Philip. The foundation works with families, patients, and caregivers dealing with pulmonary illnesses and diseases of the lung.
Sherrie Pryor
Writer, Social Media Management, Publicist
• 15 years marketing experience
• 10 years experience working with downtowns and small business districts
• Master’s Degree (in progress), Professional Writing — Eastern Michigan University
• Bachelor’s Degree, Urban Planning — Eastern Michigan University
• Served as board member, City of Wayne 2020 Committee for 3 years
From her early experience as marketing coordinator for Papa Romano’s corporate office, supporting 68 franchisees with print, television, and radio, transitioning to Development Coordinator with Plymouth’s Old Village business district, to her position as Operations Director for the City of Plymouth’s Downtown Development Authority, Sherrie works passionately to be a visionary, using her writing to create success for small businesses. Sherrie’s “Pure Michigan Wine Tour” blog was recently featured on Pure Michigan Connect, Michigan’s official travel and tourism blog.
Sherrie spends her free time with family and friends, doting on her two beautiful grandchildren, reading books, riding her bicycle to the library, exploring Michigan’s downtowns and their local eateries,
and learning all she can about what makes small businesses and downtowns thrive.
Diane Johnson
Photographer
• 18 years experience in professional photography
• Photographic Imaging Technology Program — Lansing, MI
• Scholarships — Santa Fe Workshops, Santa Fe, New Mexico
• Studio Manager/Photographic Assistant to Bednarski Photographics, Detroit, MI
With an eye for detail and uncanny ability to achieve her clients’ objectives with creative photography, Diane is a
true asset to every project. Diane is an award winning photographer based in metro Detroit, Michigan, specializing in portrait and editorial photography. Diane’s work can be seen in major publications throughout Michigan.
When Diane was twelve years old she made a camera and has been in love with image making ever since. She received her first “real” camera as a high school graduation present. She continues to hone her talent and skills behind the camera by attending workshops and lectures throughout the U.S. and Canada. When she not making images, Diane enjoys spending time with her son, going to estate sales, bike rides and catching afternoon matinees.
Sharon Jonah
Designer
• Over 20 years of experience in design, layout, illustration and photo retouching
•
Bachelor of Fine Arts degree in Graphic Communications from the College for Creative Studies in Detroit
•
Tier-one supplier for Chrysler, providing photo retouched images for their websites
• Design services for Interone Marketing, BBDO, Ross Roy, Chrysler, Mopar, Chevrolet, Infininti and Mazda
Sharon's illustrative talent brings more life to the end product!
Sharon loves good design and also has a passion for building. She built her own home, swinging a hammer along side the contractors. She enjoys spending time with her family either spashing around in the lake, or listening to the kids play violin.
Jeanne Micallef
Public Relations
and Events
• Seven years experience Olympia Entertainment Inc., Publicity for all live events
Fox Theatre, Joe Louis Arena, Cobo Arena, Comerica Park, Second City, Royal Oak Music Theatre
• Ford Motor Company, Public Affairs — Dearborn, MI
With Jeanne on the team, the word will spread like wildfire.
Jeanne enjoys spending time with friends over a good dinner and catching up on everything.
Also, spending time with her nieces and nephews is always fun!